Challenges

• Scaling onboarding gifts: Needed a fair and flexible way to give new hires access to swag they’d actually use.

• Managing global fulfilment: Shipments had to reach employees reliably across multiple countries.

• Ad hoc projects: Special campaigns (like anniversary swag) required one-off production and seamless fulfilment.

• Visibility & control: Internal teams wanted direct insight into orders, inventory, and coupon distribution.

Our Solution

• Coin-Based Onboarding: Every new starter receives 150 coins to spend on the swag they want most — driving engagement and reducing waste.

• Premium Range: From everyday essentials to statement pieces, the store offers carefully selected Legend-branded merchandise.

• Special Projects: Swag Box manages unique campaigns, including Legend’s 20-year anniversary collection and custom trainers.

• Global Fulfilment: Orders are shipped to staff across the UK, Canada, Jersey, France, Germany, Bulgaria, Lithuania, Italy, and Spain.

• Dashboard Access: Legend’s People and Ops teams can:
  - Generate and send coupon codes.
  - View live inventory across all product lines.
  - Track orders and shipping statuses in real time.

• Engaged onboarding experience: New hires enjoy freedom of choice, boosting excitement and retention.

• Seamless global reach: Swag delivered to staff across 9 countries.

• Flexible campaigns: From anniversary exclusives to custom footwear, projects are delivered on time and at scale.

• Operational visibility: The Legend dashboard gives HR and Ops teams full control without adding workload.