It’s a known fact that startups are constantly on the lookout for talented people. Attracting talent to your company is an important part of running any successful organization, and startup founders know this better than anyone. That being said, there are a number of ways you can entice new hires without breaking the bank or spending too much time away from your business model. One way is by using swag!
Swag has become increasingly popular because it allows companies to meet their target audience and maintain a presence in-person as well as online. It also gives them another opportunity to get their name out there while they do so! In this article we will discuss some ways startups are using swag and how it can become a powerful tool if done right!
So what is swag, exactly? The term swag is used to describe promotional items that are given away for free by companies or organizations. The items can be anything from t-shirts and pens to water bottles and tote bags. Swag is a great way for startups to get their name out there and attract new talent!
Here are 4 ways in which swag can be used in a business to reward and include employees;
1. The coveted item
At many startups, employees are often rewarded with a limited-edition piece of merch only offered to employees that have passed probation or reached a milestone in their work. This can be a very effective way of rewarding employees and motivating them to continue working hard. It also helps to create a sense of community and team spirit among the workforce.
Newcross Healthcare is a great example of how a business can use swag to reward employees. They offer their employees a unique 10x water bottle for those who achieve high performance. This is a great way to encourage employees to do their best and feel appreciated for their work.
2. Delivering a kickass onboarding pack
When a new employee joins a startup, it's important to make them feel welcome and part of the team. One way to do this is by delivering a kickass onboarding pack full of essential merch. This can help the new employee feel comfortable in their new surroundings and motivated to work hard. Some of the items that could be included in an onboarding pack are:
- - A T-shirt or hat with the company logo
- - A pen or mug with the company logo
- - A water bottle with the company logo
- - A booklet or guide explaining the company culture and how things work
- - A list of contacts within the company
3. The first day LinkedIn post
When a new employee joins a startup, one of the first things they do is post about it on LinkedIn. And one of the things they post about is the swag they received as part of their onboarding package. This can be a great way to show off their new employer to their network and let others know what the company culture is like. It can also help to create a sense of community among employees. See how engaging Itech Media's new hire's post is...
4. Using swag as part of a fundraiser
A great way for businesses to get their name out there while supporting worthy causes. Crowdfunding platform Kickstarter raises money through special promotional products called 'Kickstarter Projects'. As part of these projects, people can buy personalized items featuring the project's logo or choose from other company merchandise like t-shirts and mugs.
Kickstarter donates 5% of its proceeds to charity and uses promotional products that are specifically tied into its fundraising goals.
It's great to see companies that use swag in innovative ways to appeal to their target audiences.
Now it's your turn!
Swag is a great way for businesses to get their name out there and attract new talent! By using swag in creative ways, businesses can appeal to their target audiences and generate a buzz around their company. ItechMedia, Newcross Healthcare and Kickstarter are great examples of businesses that use swag to their advantage!
Do you have an idea for utilizing swag in your business? Try coming up with some creative swag ideas that can help your business get more exposure.